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WOBI on Creative Leadership

with Kevin Roberts

249^USD

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Understand the importance and differences between managing and leading

Discover the techniques necessary to effectively make up a winning culture

Develop a new vision of productivity based on conviction and passion

Leading creative consultant Kevin Roberts was for over two decades the CEO at Saatchi & Saatchi, one of the most prestigious agencies worldwide, responsible for the effectiveness of several of the world’s leading advertising budgets including those of clients such as Toyota and Procter & Gamble. Among his bestselling books is Lovemarks: the Future Beyond Brands, a ground-breaking business book that coined the term Lovemarks, named one of ten Ideas of the Decade. As the founder of Red Rose Consulting Roberts currently counsels business leaders and employees on creative thinking, marketing, and leadership. His most recently published book is 64 Shots: Leadership in a Crazy World.

ONE DÍA: 90 min

Understanding the difference between managing and leading
The principle obstacles to creativity and innovation and how to overcome them
The 4Cs that make up a winning culture
Why you should never give your clients what they want – but something more powerful instead
Why you need to give people room to fail and what this looks like in practice
Sharing new vision of productivity based on conviction and passion