ABOUT Zoe Chance

As a professor and researcher at the Yale School of Management for over a decade, Zoe Chance is an expert in persuasion and developing strategies to create a positive impact on the world through interpersonal influence. Chance holds a PhD in Marketing from Harvard Business School and currently teaches the most popular course at Yale School of Management, based on her international bestseller Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change and Making Good Things Happen (2022). Leveraging her research in neuroscience, psychology, and behavioral economics, Chance explains how to transform the lives of people and organizations to make the world a better place through the influence we exert on others. Her behavior change framework forms the basis for Google’s global food policy, and prior to academia, she managed a $200 million segment of the Barbie brand at Mattel. Her research has been featured in prestigious publications such as The New York Times, BBC, and The Economist.