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Masterclass on Creative Leadership with Kevin Roberts
Forge new paths with creative leadership
The power of creativity has no bounds. Learn how to unleash it, overcome its main obstacles and build a winning culture with Kevin Roberts.
ABOUT Kevin Roberts
Leading creative consultant Kevin Roberts was for over two decades the CEO at Saatchi & Saatchi, one of the most prestigious agencies worldwide, responsible for the effectiveness of several of the world’s leading advertising budgets including those of clients such as Toyota and Procter & Gamble. Among his bestselling books is Lovemarks: the Future Beyond Brands, a ground-breaking business book that coined the term Lovemarks, named one of ten Ideas of the Decade. As the founder of Red Rose Consulting Roberts currently counsels business leaders and employees on creative thinking, marketing, and leadership. His most recently published book is 64 Shots: Leadership in a Crazy World.
WHAT YOU’LL LEARN
- Understand the importance and differences between managing and leading
- Discover the techniques necessary to effectively make up a winning culture
- Develop a new vision of productivity based on conviction and passion
“We’re in the age of the idea. The organizations that can develop a culture of creativity and idea generation will be the winners.”
– Kevin Roberts
Structure and format
Full Access
Access to each of the sessions via our virtual event platform
Interactive Q&A
Opportunity to send questions and have them answered by Kevin Roberts during the session
Certificate Of Attendance
Signed by Kevin Roberts and WOBI
On-demand Recordings
Access the recordings of each session for 30 days in our website platform
Executive Summary
Written overview of key learnings from each session
Simultaneous Interpretation
Listen to content in English or with interpretation into Spanish and Italian
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Masterclass on Creative Leadership
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