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with Marcus Collins

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Masterclass on Brand Strategy with Marcus Collins

Turn culture into your best marketing weapon

Want to elevate your brand to new heights of influence and success? Discover how culture can be your catalyst with Marcus Collins.

ABOUT Marcus Collins

As the Chief Strategy Officer at Wieden+Kennedy New York, and a marketing Professor at the Ross School of Business, University of Michigan, Marcus Collins bridges the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Collins has developed a practice for creating culturally contagious ideas that inspire people to take action. In addition, he served as Head of Digital Strategy for Beyoncé.

His acclaimed book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement.

WHAT YOU’LL LEARN

  • Gain a profound understanding of culture’s impact on consumer behavior
  • Develop successful brand strategies by connecting with your customer and leveraging cultural trends
  • Create sustainable marketing campaigns with a long-lasting impact by effectively engaging with communities
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“The ones who lead culture tend to be more successful than those who follow trends.”

– Marcus Collins

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Structure and format

Full Access

Access to each of the sessions via our virtual event platform

Interactive Q&A

Opportunity to send questions and have them answered by Marcus Collins during the session

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Certificate Of Attendance

Signed by Marcus Collins and WOBI

On-demand Recordings

Access the recordings of each session for 30 days in our website platform

Executive Summary

Written overview of key learnings from each session

Simultaneous Interpretation

Listen to content in English or with interpretation into Spanish and Italian

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