on demand

WOBI on Experience Strategy

with Martin Lindstrom

249 USD
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Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People” and Thinkers50 has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”.

Understand how customers have changed over the past three years

Build a roadmap to better connect with your customers

Develop a set of tools to build a remarkable customer journey

Nicholas Negroponte, architect and computer scientist, is the unquestioned guru of technology and its impact on society and business. Founder and director of MIT Media LAb (Massachusetts Institute of Technology) and OLPC (One Laptop per Child), he is considered one of the leading authorities on the transformations that define our future. Negroponte gained worldwide fame and recognition after the publication of his book Being Digital, in which he predicted a future in which digital technology would become an intimate part of everyday life.

Looking beyond digital and better understand upcoming challenges and opportunities

Learn about the future of connectedness, connectivity and their impact on business

Discover how innovation and creativity will be affected by our digital future

Understand the challenges associated with powering our digital lives

SESSION 1 – 2 hours

01

Beyond Digital
  • What created the Internet? A look at “packets” and the nature of bits
  • Why biotech is the new digital
  • The future of Artificial Intelligence and Collective intelligence
  • The business advantages of digital
  • What’s next? Globalization 2.0

02

The Future of Connectedness and Connectivity
  • Understanding what bandwidth really means and why it is important
  • What is next for telecommunications: Wireless; Satellites; Net Neutrality
  • The future of interface: Sensing based, language based and direct brain interfaces
SESSION 2 – 2 hours

03

Innovation: The Best Way to Predict the Future is to Invent it
  • Reflections on creativity: On differences, complexity and contradiction
  • Why citizens are not customers – and the importance understanding that distinction
  • Revisiting entrepreneurship
  • Rethinking competition, capitalism and the roots of collaboration

04

Powering Digital Life
  • How much energy do we need?
  • Why being sustainable is the wrong goal: Doing the unimaginable
  • The potential opportunity cost of renewable energy
  • Why fusion is the long-term solution: Thinking nuclear and small

“Every successful brand stands for something more than itself, and that thing is emotional. A great brand promises hope, the contagion of coolness, or desirability, or love, or romance, or acceptance, or luxury, or youth, or sophistication, or high-quality technology.”

MARTIN LINDSTROM