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Course on Business Model Innovation in a Digital Disruption Environment with Jesús Cochegrús
Business Model Innovation in a Digital Disruption Environment
ABOUT Jesús Cochegrús
For more than 15 years, Jesús Cochegrús has worked in areas related to creativity, communication, and the development of ideas, especially through 3D animation, video games, multimedia, and programming. Between 2010 and 2012, Jesús was Director of Kaxan, the first Mexican company to be accepted as an authorized developer for Nintendo Wii, XBOX, and PlayStation 3. Jesús personally led the “Taco Master” project, the mobile video game that won number 1 on iTunes Mexico and other Latin American countries. In 2001, Jesús founded eMotion Interactive, a company that has developed national and international projects for companies such as Nike, Coca-Cola, Continental Corporations, Cadbury, Schweppes, and SIEMENS, among many others. Today, Jesús continues to run his company, combining this activity with consulting and giving lectures.
WHAT YOU’LL LEARN
- Learn how to evolve, adapt and reinvent to connect with the new generation of customers
- Understand the new behaviors and needs of the new consumer.
- Know the strategies to bring consumers closer to your market
- Discover how to successfully reinvent your core business and learn how to be disruptive and redefine your values to be unique.
Structure and format
MODULES
MODULE 1. THE NEW ENVIRONMENT: TECHNOLOGY TRENDS AND CUSTOMER BEHAVIORS THAT WILL AFFECT - OR HAVE ALREADY AFFECTED - YOUR INDUSTRY
- Digital Disruption: The New Destination
- Challenge #1: Facing Exponential Growth
- Challenge #2: Facing an ever-changing marketplace
- The 6 behaviors of the new customer
- Technology + the new customer = A great business opportunity.
- Quiz. Lessons Learned: Module 1
MODULE 2. THE ROAD TO LOYALTY: THE 4 LEVELS OF CUSTOMER CONNECTION
- Reinventing the Mammoth: The New Dimension of Needs
- The 4 levels of customer connection
- Functional vs. Emotional: Do they really compete?
- Brand Attributes Matrix
- Brand perception matrix
- Quiz. Lessons Learned: Module 2
MODULE 3. STRATEGY 101: REINVENTING YOUR CORE BUSINESS FOR A NEW TYPE OF CUSTOMER LOYALTY
- Successful definitions of “Core Business” for a new kind of customer loyalty
- Understanding the attributes, tools, and outputs of successful companies.
- What do you sell?
- Understanding or reinventing your core business.
- Quiz. Lessons Learned: Module 3
MODULE 4. KEY ELEMENTS FOR INNOVATIVE BUSINESS MODELS
- Technology vs. business models
- Defining business innovation
- Fundamentals of innovative business models
- Interactions and trends: The secret of innovative business models
- Key Interaction #1: Monetization Model
- Key interaction #2: Social model
- Key dimensions and concepts of innovative business models
- Quiz. Lessons Learned: Module 4
MODULE 5. TECHNOLOGY AND MEGATRENDS FOR NEW BUSINESS MODELS
- Why Technology “Changes the Rules”?
- Technologies that “changed the rules”.
- Technologies that “are changing the rules”.
- Megatrends: The result of technological convergence
- 4 mindsets to face the Technological Revolution
- Quiz. Lessons Learned: Module 5
MODULE 6. BEING DISRUPTIVE: INNOVATING VALUES AND TACTICS TO BE UNIQUE
- Where can you be disruptive?
- How to be disruptive?
- Redefining our core values to be unique, authentic and hard to match.
- Recapping…
- Being courageous: The key skill of innovators.
- Quiz. Lessons Learned: Module 6
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Course on Business Model Innovation in a Digital Disruption Environment
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